IBM M8010-246

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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Marketing focus is shifting from outward bound / mass media to:

A) product placement in movies and television shows
B) cable television infomercials
C) building a 1:1 interaction with the customer
D) up-sell potential via outbound calling centers and automated dialers

2. Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?

A) Commerce light.
B) Mobile framework.
C) Mobile shopping studio.
D) Mobile starter store.

3. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Accommodate product returns, regardless of the context.
B) Create dynamic, engaging, web experiences.
C) Improve loyalty by facilitating integration with social networks.
D) Target the right experience, to the right user, via the right channel, at the right time.

4. What can AdTarget do?

A) Force customers to watch the entire Internet ad before entering websites
B) Utilize You Tube to more effectively deliver ad content
C) Monitor all advertisements watched on cable television
D) Working with affiliates, target Internet ads without email

5. Smarter Commerce will help to transform which phases of the commerce cycle?

A) Order Capture, Order Cross-sell, Order Fulfillment, Order return
B) Buy, Market, Sell, Service
C) Assortment Management, Stocking, Space Management, Inventory Allocation
D) Marketing, Socializing, Prospecting, Closing

Solutions: