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Google Display Exam Practice Test Sample Questions:

1. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-click bidding
B) Cost-per-month bidding
C) Cost-per-acquisition bidding
D) Cost-per-thousand bidding

2. Which of the following is a tool that helps you measure conversions and also helps you to identify how effective are your AdWords ads and keywords for you?

A) AdWords Display ad builder
B) Wonder wheel
C) Google analytics
D) AdWords conversion tracking

3. Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

A) Browsing the Web for placements with the Google AdWords toolbar
B) Copying from the automatic placement table
C) Manually adding
D) Using the Placement tool

4. What is the size of a mid-page units (MPU)?

A) 200 x 200
B) 300 x 250
C) 330 x 220
D) 330 x 330

5. Juan is creating a Google AdWords campaign and he's hired you to help with the Google Content Network settings. You've reviewed Juan's goals and you recommend to him that he create a campaign just for the content network and a campaign just for Google search. Why would you recommend this to Juan?

A) It's easier to manage invoices for each Google search and the Google Content Network with this approach.
B) Advertisers are required to separate their campaigns for Google search and for the Google Content Network.
C) It's easier to stop and restart ads independently with two separate campaigns.
D) Juan can have more control over keywords and bids by separating campaigns for Google search and the Google Content Network.

Solutions: