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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Inventory report
B) Provider Category report
C) Site Hits report
D) Provider Exchange report
E) Schedule Hits report

2. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the Ping API
B) Use the ID Types REST API
C) Use the ID Segment API
D) Use the Audience Grant API

3. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on an email address used to log into multiple devices
B) Making an ID match based on operating system
C) Making an ID match based on IP address
D) Making an ID match based on browser type
E) Making an ID match based on device type

4. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Desktop and mobile web sites
B) Native apps using BlueKai SDKs using web view
C) Hybrid apps using a web view
D) Native apps using BlueKai SDKs without web view
E) OTT box without web view

5. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
C) A client wants to review their data activation integrations.
D) A client needs a promotional category added to their taxonomy for a month-long sale.

Solutions: