Oracle 1Z1-1031

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The data provider has blocked the account.
B) Multiple email addresses are not separated by commas.
C) The requested data is too high volume.
D) The data provider is not already a linked partner.

2. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Place BlueKai JSON tag in header of page before page content loads.
B) Recommend leveraging Broad match where possible.
C) Suppress 1st party converters to ensure that you are only reaching prospects.
D) Ensure client is enabled on Match Multiplier.
E) Set up logic if user qualifies for multiple audience segments.

3. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on an email address used to log into multiple devices
B) Making an ID match based on operating system
C) Making an ID match based on IP address
D) Making an ID match based on browser type
E) Making an ID match based on device type

4. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Frequency capping
B) Prospecting
C) Site Side Optimization
D) Media validation

5. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.

Solutions: