Adobe AD0-E560

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question #1
A demand generation manager wants to understand how emails are performing by company size in each geographic region. The Marketing Ops team captures size and region in forms, has built smartlists for filtering, and has segmentations to serve dynamic content. The Marketo instance is a standard configuration and does not include additional workspaces or partitions. The Marketo practitioner would like to display regional performance in an Email Performance in the report setup.
How would this goal be accomplished?

A. Add a Marketing Activities Emails filter with 'Channels' grouping
B. Add a Group by Smartlist filter with 'Company Size' and 'Region' groupings
C. Add a Group by Segmentations filter with 'Company Size' and 'Region' groupings
D. Add a 'Group by Marketing Activities Email' filter with 'Company Size' and 'Region' groupings

Question #2
Which report helps assess the success of an engagement program?

A. Program Performance Report
B. Engagement Stream Performance Report
C. People Performance Report
D. Email Performance Report

Question #3
What strategies can improve the scalability of campaigns in a global Marketo instance? (Choose two)

A. Consolidating all campaigns into a single folder
B. Creating localized Smart Campaigns for each region
C. Reducing the number of email templates
D. Using Workspaces and Partitions for regional teams

Question #4
What elements should be included in project boundaries? (Choose two)

A. Email performance reports
B. Defined KPIs
C. Identified risks
D. Workflow templates

Question #5
A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A. Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount
B. Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created
C. Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity
D. Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity

Solutions: