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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Management | 16% | - Configure dynamic audience membership - Use profile attributes and engagement scoring - Implement catalog-based recommendations - Build audience criteria and filters - Create and manage segments |
| Topic 2: Implementation and Configuration | 16% | - Set up data collection and event processing - Set up and configure the Web Media Manager - Configure user and visitor authentication - Configure campaign areas and zones - Implement JavaScript beacon and tag management |
| Topic 3: Administration and Governance | 20% | - Configure system settings and preferences - Manage user roles and permissions - Monitor system health and troubleshooting - Implement data governance policies - Manage integrations with Marketing Cloud - Understand compliance and security considerations |
| Topic 4: Reporting and Analytics | 12% | - Navigate and use the Reports dashboard - Interpret engagement and conversion data - Create and customize reports - Analyze campaign performance metrics |
| Topic 5: Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components - Define Marketing Cloud Personalization |
| Topic 6: Campaigns and Experiences | 24% | - Implement decision logic and rules - Set up triggers and response handling - Configure audience targeting and segmentation - Build experiences using drag-and-drop editor - Create and test campaign variations - Create and manage campaigns |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?
A) User behaviors
B) Shadow catalog information
C) Employee performance
D) Operational information
E) Statistical tracking of KPIs
2. Which three components of a server side campaign must be coded by a developer?
A) Tracking of campaign statisticsd
B) Campaign Setip
C) Content Selection
D) Parsing the JSON Response
E) EVENT API Request
3. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
A) Einstein recipes
B) Einstein Decision
C) Promotion
D) Catalog items
4. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Server-side campaign
B) Web campaign
C) Email campaign
D) Mobile campaign
5. What are the three types of mobile campaigns a business user can create in IS?
A) Push Message
B) SMS Text Message
C) Browser Notification
D) JSON Data A
E) In-App Notification
Solutions:
| Question # 1 Answer: A,B,D | Question # 2 Answer: C,D,E | Question # 3 Answer: A,D | Question # 4 Answer: A | Question # 5 Answer: A,B,E |
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