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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Page actions - Lists: types, capabilities and creation - Segmentation rules - Scoring and grading: definition and management - Automation rules: components and use cases - Completion actions - Custom redirects: capabilities and use cases |
| Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Administration | 11% | - Field creation, editing and mapping - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce |
| Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
What type of Information do rule step types look for in engagement studio programs?
A. Prospect criteria
B. Prospect activity
C. Prospect Interest
D. Prospect behavior
Question #2
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
A. Select Specified User for the Sender of the email
B. Select Assigned User for the Sender of the email
C. Select General User for the Sender of the email
D. Select Account Owner for the Sender of the email
Question #3
What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers
A. Adjust the lead settings in Salesforce.
B. Add a new custom contact field in Salesforce.
C. Add a new lead record type in Salesforce.
D. Add a new custom lead field in Salesforce.
Question #4
Which scenario would convert an anonymous visitor into an identified prospect?
A. Scanning the badge of someone who visited a booth at a recent event
B. Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
C. Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
D. Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
Question #5
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
A. False
B. True
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: B | Question #3 Correct Answer: B,D | Question #4 Correct Answer: C | Question #5 Correct Answer: B |
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