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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns - Differentiate elements that impact message deliverability |
| Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question #1
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
A. Leverage Social Studio to capture email addresses.
B. Use Journey Builder to build an audience using Ad Studio.
C. Create CloudPages to collect and subscribe users,
Question #2
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
A. Add subscribers to the Account opt-out list.
B. Configure Auto-Suppression list for the Commercial classification.
C. Add an Auto-Suppression list to the defaultsender profile.
Question #3
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
A. Remove old tracking results on a regular basis to declutter the results list.
B. Create folders in My Tracking and select where to send results when sending an email.
C. Give emails unique names so they are easier to find in the tracking sends tab.
Question #4
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
A. Pending tab in Content Builder
B. Overview tab in email Studio
C. Tracking tab in Journey Bulkier
Question #5
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?
A. Journey History
B. Email Analytics Tile
C. Analytics Dashboard
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: B | Question #3 Correct Answer: B | Question #4 Correct Answer: B | Question #5 Correct Answer: C |
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