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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Subscriber and Data Management | - List and data management
|
| Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Compliance and Security | - Privacy and regulatory compliance
|
| Automation and Journeys | - Journey Builder fundamentals
|
| Email Marketing Operations | - Content and campaign execution
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
A) Enable IP Whitelisting
B) Edit the entity Verification Settings
C) Add a Domain to the Export Email Whitelist
D) Enforce Export Email Whitelist
2. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
A) Impression Tracking for Triggered Sends
B) Dynamic Content for Triggered Sends
C) Email Performance by Attribute
D) Sends Account Send Summary
3. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
A) Name
B) Email Address
C) Application ID
D) Subscriber ID
E) Product Code
4. Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?
A) Image URLS are wrapped with the appropriate brand URL
B) A different click domain can be used for each brand
C) A Dedicated IP is automatically warmed up
D) The out-of-the-box profile center will display NTO branding
5. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
A) Deployment Manager
B) Journey Extracts
C) Journey Templates
D) Copy activities
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A | Question # 3 Answer: C,D,E | Question # 4 Answer: A | Question # 5 Answer: C |
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