PDF Version DemoMarketing Cloud Developer Certification Exam cost
The cost of Marketing Cloud Developer exam is $200.
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What is Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Contact Handling | 14% | - Manage contact attributes and data - Handle contact identity resolution - Implement contact segmentation and filtering - Use contact model concepts effectively |
| Topic 2: Data Modeling | 16% | - Utilize Data Views for data access - Implement data import and export processes - Define contact data structure and contact key - Implement data relationships (one-to-one, one-to-many) - Design and implement data models using Data Extensions |
| Topic 3: Security and Data Governance | 12% | - Apply data retention policies - Configure data privacy and compliance settings - Manage API key security and OAuth flows - Implement role-based access controls |
| Topic 4: AMPscript and Server-Side JavaScript | 23% | - Debug and troubleshoot AMPscript and SSJS code - Use AMPscript functions for data manipulation - Implement AMPscript in email, CloudPages, and landing pages - Write AMPscript for email content personalization - Write Server-Side JavaScript for custom functionality |
| Topic 5: Marketing Cloud APIs | 20% | - Implement API authentication methods - Utilize REST and SOAP APIs for integrations - Work with API endpoints for data operations - Create and manage API integrations |
| Topic 6: Platform Architecture | 15% | - Design solutions using Journey Builder - Build automations in Automation Studio - Implement triggered send architectures - Configure and use Query Activities - Create and manage CloudPages |
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