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Facebook 410-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign Activation | 31% | - Set up campaigns aligned with business objectives - Configure brand safety and ad policies - Apply buying types and bidding strategies - Implement audience targeting strategies |
| Topic 2: Media Buying Tools | 20% | - Configure Events Manager & Conversions API - Set up and analyze A/B tests - Use Commerce Manager & Catalogs - Manage Meta Business Manager & Business Suite |
| Topic 3: Reporting & Measurement | 15% | - Generate and interpret reports - Apply measurement methodologies - Define relevant KPIs and metrics |
| Topic 4: Campaign Optimization | 22% | - Troubleshoot delivery issues - Use Advantage+ solutions - Optimize delivery and performance - Understand Meta ad auction dynamics |
| Topic 5: Creative Strategy | 13% | - Comply with ad creative policies - Align creative formats with objectives - Apply creative best practices |
Facebook Certified media buying professional Sample Questions:
1. You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.
A) You build a video engagement audience with a scale of 1.
B) You build a video engagement audience with a scale of 10.
C) You build a website pixel audience with a scale of 10.
D) You build a fan page engagement audience with scale of 10.
E) You build a video engagement audience with a scale of 4.
2. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.
A) Search
B) Reports
C) Date Range
D) Placement
E) Breakdown
F) Ad Sets
3. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.
A) You select where along the path you want to assign credit for the conversion.
B) Credits one touchpoint according to a specific rule.
C) Use algorithms to determine credit for each touchpoint in the user flow.
D) Are cookie based model that is more effective in measuring your marketing campaigns.
4. You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.
A) Set up your billing threshold to $10,000
B) Configure your campaign limit to $10,000
C) Set up your account spending limit to $10,000
D) Set up a lifetime budget for your campaigns to $10,000
5. Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.
A) Move the initial branding mention towards end of video
B) Shortened the video
C) Add text to convey the message without sound
D) Only use Instagram placement for the video ad
E) Change the aspect ratio to square to increase visibility in the feed environment
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,C,E | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B,C |


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