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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Batch server data transfer
B) Paste a pixel campaign delivery.
C) User Data API
D) Real-time server data transfer
E) JSON return tag

2. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
C) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
D) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
E) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data

3. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Inventory report
B) Provider Category report
C) Site Hits report
D) Provider Exchange report
E) Schedule Hits report

4. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 3
B) 6
C) 8
D) 4

5. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Frequency capping
B) Prospecting
C) Site Side Optimization
D) Media validation

Solutions: