Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
C) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

2. What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A) Cookies will always expire after 10 years
B) Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
C) Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
D) The code is generated from a Salesforce campaign

3. What is true about grading? [Choose two answers]

A) All prospects start with a grade of D.
B) A prospect can be associated to multiple profiles.
C) You cannot change the default profile criteria
D) Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

4. If someone opt-out's do we need to delete this Prospect record?

A) Yes, it is restricted by law
B) False. It is restricted by law not to email them, but we still can track the activity

5. When you go to View HTML code section at selected Form record you can only see the iframe tag

A) False
B) True

Solutions: