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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Subscriber and Data Management | - Subscriber lifecycle and data extensions - Data import, segmentation, and contact management - Subscription management and preferences |
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Content Creation and Delivery | - Templates and AMPscript basics - Email Studio and content builder usage - Dynamic content and personalization |
| Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
A) The Update Contact Activity us used to make status updates.
B) The entry sources data extension has a primary key and subscriber key.
C) TheUpdate Contact Activity Is used to make status updates.
2. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
A) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
B) Use a Guided Send to perform a test send to Internal usersusing subscriber data.
C) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
3. Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
A) Leverage Einstein for content tagging.
B) Make the Customer Keymore descriptive.
C) Use nested tags to create hierarchies.
4. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?
A) Einstein Engagement Scoring
B) Einstein Copy insights
C) Einstein Messaging Insight
5. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
A) Frequency Split
B) Scoring Split
C) Engagement Split
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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