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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) : MCE-Con-201日本語

MCE-Con-201日本語

Exam Code: MCE-Con-201-JPN

Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版)

Updated: Aug 20, 2026

Q&A Number: 185 Q&As

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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting15%- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance
- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
Topic 2: Discovery and Requirements15%- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
- Gather business requirements
  • 1. Identify technical requirements and constraints
  • 2. Define business goals and KPIs
Topic 3: Journey Builder and Automation20%- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows
Topic 4: Data Management and Segmentation20%- Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
Topic 5: Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products
Topic 6: Content and Messaging15%- Email design and deliverability
  • 1. Deliverability best practices
  • 2. Content types and templates
- Multi-channel messaging
  • 1. Personalization and dynamic content
  • 2. SMS, push notifications, and other channels

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

1. Northern Trail Outfittersは、新たに16か国に事業を拡大しており、購読者それぞれの言語で情報発信できるよう、メールコンテンツのローカライズを開始したいと考えています。同社はこれをできるだけ効率的に進めたいと考えており、近い将来、他の地域への事業拡大も見込んでいます。推奨される2つの選択肢はどれですか?(2つ選択してください)

A) メールテンプレート内でAMPscriptを活用して、購読者の言語を検索し、値に基づいてメールをパーソナライズします。
B) メールテンプレート内のパーソナライゼーション文字列を活用して、言語固有のコンテンツを取り込みます。
C) コンテンツビルダー内の拡張ダイナミックコンテンツブロックを活用して、言語固有のメールを作成します。
D) Concept Builder を活用して、各言語ごとにメール テンプレートを作成し、UI を介してテンプレートにデータを入力します。


2. ある企業では、マーケティング担当者が毎朝出社する前に、キャンペーンの失敗を特定するためにコンサルタントを必要としている。夜間の自動化処理により、複数の事業部門にわたって数百もの活動が実行される。
どの推奨事項が最も積極的な運用設計を提供しますか?

A) 自動化は営業時間内のみにスケジュールしてください。
B) 詳細なログ記録を伴う自動監視と障害通知を実装する。
C) 毎朝、Automation Studioを手動で確認してください。
D) バックアップとして自動化の複製を作成します。


3. 顧客は、過去10年間の顧客購入データをMarketing Cloudアカウントにインポートしたいと考えています。調査の結果、REST API経由でアップロード予定のレコード数は2億件を超え、現在の購入データが追加されるにつれてこの量は増加し続けることが判明しました。さらなる調査のために、どの2つの質問をすべきでしょうか?(2つ選択してください)

A) API呼び出しは一日のうちどの時間帯に行われますか?
B) 彼らのライセンスには、大規模データ拡張機能が含まれていますか?
C) ピーク時の1時間あたりのAPI呼び出し回数はどれくらいと予想されますか?
D) Marketing Cloudではなぜ10年分の履歴データが必要なのですか?


4. Automation Studio プロセスは、1 時間ごとに顧客取引をインポートします。一時的なネットワーク障害の後、ソースシステムがファイルを再送信するため、時折、重複した取引レコードが発生します。ビジネスでは、重複レコードのない正確な履歴データが必要です。どのソリューションが最も適切でしょうか?

A) ステージングデータエクステンションにインポートし、SQL を使用して新しいトランザクション ID のみを挿入します。
B) インポートのたびに宛先データ拡張子を上書きします。
C) インポートをフィルタアクティビティに置き換えます。
D) インポート後、重複レコードを手動で削除してください。


5. Northern Trail Outfitters社は、SFTPサーバーにファイルがアップロードされた際に、ファイルをインポートして連絡先にメールを送信する自動化を設定したいと考えています。ファイル名は変更されますが、常に「thankyou_customers」で始まります。インポートアクティビティでファイル名を認識するには、どのように設定すればよいでしょうか?

A) ファイルドロップ自動化により、ファイル名がインポートアクティビティに自動的に渡されます
B) 「オートメーションからファイル名を使用する」チェックボックスをオンにする
C) ファイル命名パターンを%%BASEFILENAME_FROM_TRIGGER%%に設定します
D) ファイル命名パターンを%%AUTOMATED_FILENAME%%に設定します


Solutions:

Question # 1
Answer: A,C
Question # 2
Answer: B
Question # 3
Answer: B,D
Question # 4
Answer: A
Question # 5
Answer: A

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