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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Segmentation and filtering - Lists and Data Extensions - Subscriber key and sendable data - Importing and maintaining subscriber data |
| Topic 2: Email Creation and Design | 26% | - Email templates and best practices - Accessibility and rendering - Content Builder usage - Personalization and dynamic content |
| Topic 3: Email Delivery and Testing | 15% | - A/B testing options - Sender authentication and deliverability - Send classifications and sender profiles - Preview and test sends |
| Topic 4: Marketing Cloud Overview | 18% | - Email Studio and application roles - Navigation and core platform concepts - Legal and compliance requirements |
| Topic 5: Tracking, Reporting and Automation | 15% | - Standard reports and analytics - Bounce and complaint management - Basic automation and triggered sends - Email performance metrics |
Salesforce Email Essentials (EEB101) Sample Questions:
1. When sending to data extensions what is the default publication list?
A) Publication List
B) All Subscriber List
C) Group List
D) All of the above
2. Select three (3) best practices for interacting with potential and active subscribers?
A) Always make email opt in required
B) Make unsubscribing easy, no more than 4 clicks
C) Follow the CAN SPAM Law
D) Make unsubscribing easy
E) Only use the email address offered
3. If you have less than 50,000 subscribers your test distribution should be what percent.
A) 10%
B) 5%
C) 20%
D) 15%
4. What is a function of the Content Detective tool?
A) It helps identify spam triggers in email content and subject lines
B) It helps track customer traffic generated by content areas within a email
C) It helps guarantee placement of emails into the inbox
D) It helps display content in a content box
5. EXAM Question: 207
(Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)
A) Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.
B) Accurately identify the sender in header info.
C) ID message as advertisement unless you have opt-in from subscriber
D) Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.
E) Include your Physical mailing address
F) Use a subject line that accurately represents the email.
G) CAN-SPAM can be ignored.
H) Provide a mechanism to opt-out.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C,D,E | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A,B,C,E,F,H |
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